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Pearle Vision Brings ‘Olivia’ Campaign to Life with Vision Care Clinic at Billie Jean King Namesake Classroom

 

New York, NY - February 22nd, 2019

Originally posted on VisionMonday.com
 

 
NEW YORK—In an extension of its “Olivia” marketing campaign featuring tennis legend Billie Jean King, Pearle Vision is working in partnership with OneSight to send volunteers to help provide eye exams and glasses to students at Girls Prep Elementary in New York City's Lower East Side neighborhood. The exams on Tuesday, Feb. 26, will be carried out via an on-site vision care clinic, with volunteers conducting vision tests and optometrists performing eye exams on board OneSight’s state-of-the-art mobile vision unit, Eyeleen, according to a Pearle Vision announcement. Pearle Vision introduced “Olivia,” the brand’s latest iteration of its “small moments” marketing campaign in August 2018, as VMAIL reported.

The story of Olivia features a young girl exploring a variety of interests from sports to space. When mom notices that she isn’t seeing clearly and cannot achieve all that she wants, she takes Olivia to their neighborhood Pearle Vision for an eye exam. It’s the eyecare and glasses she receives, similar to those worn by a personal inspiration and tennis legend, Billie Jean King, that enables Olivia to do all the things she loves to do. 

“Olivia” is similar to other school-age children, with one in four children in the U.S. having an undiagnosed vision care problem, according to the Pearle Vision announcement. 

“It was a teacher in elementary school that first noticed my vision issue,” Billie Jean King said in the announcement. “I was sitting closer to the board in the classroom and still squinting to see clearly. Although, I didn’t know it at the time, it was also affecting my tennis. My first pair of glasses changed everything, from school to the court. Being able to see clearly was critical for me to achieve all that I wanted,” she added.

It’s with this in mind that Pearle Vision partnered with the Billie Jean King Leadership Initiative and OneSight, a global vision care non-profit, to deliver eye exams and glasses to students at Girls Prep Lower East Side Elementary—a school where Billie Jean King is a Namesake of the first-grade classroom as part of the Billie Jean King Leadership Initiative, according to the announcement.

“This one-day clinic is just one example of how the eyecare experts at Pearle Vision bring to life the iconic consumer promise ‘nobody cares for eyes more than Pearle,’” Doug Zarkin, Pearle Vision’s vice president and chief marketing officer, said in the announcement. “There are millions of children with stories just like Billie’s and Olivia’s. [We partnered] with OneSight to help some of those young girls see clearly and empower [them] to achieve their dreams.”